12月6日讯，尤文图斯CEO斯卡纳维诺在节目中深入探讨了俱乐部的财务状况、青训发展以及女足项目等多个重要议题，描绘了俱乐部未来的发展规划。
谈及足球与媒体的联系时，斯卡纳维诺表示：“足球和媒体是两个迷人的世界，其中热情至关重要。这两者都需要特定的组织技能以确保顺利运作。”他指出，这两个领域有许多相似之处：尤文图斯不仅是一家拥有企业部门，还包括体育部门，两者之间经常互相关联。此外，他提到“随着数字化进程的发展，足球商业模式正与媒体世界愈加紧密地结合起来。”
关于俱乐部的财务状况，斯卡纳维诺透露：“如我们最近股东大会所述，上个赛季亏损接近2亿欧元。但如果详细分析数据，由于未能参加欧洲赛事造成收入损失，以及一些特殊支出，大部分亏损并非源自日常运营。因此，今年实际亏损应约为7000万欧元，相较去年减少超过50%。展望未来，我们看到良好的发展轨迹。尽管仍存在一些不可预测因素，但我们的主要目标是在可持续性和竞争力之间保持适当平衡。”
他还补充道：“我们经历了一段薪资和折旧总额特别高的时期，希望继续保证高水平竞争力，并成为投资预算最高、表现最优异的俱乐部之一。当然，要实现这一点，需要在正确市场做出明智选择并赢得比赛，同时也需一定运气，但基础设施已具备，我们绝不是走下坡路。”
谈到球队建设时，他提到了当前转会市场中的球员费用问题。他认为，“某些顶级球员当然能够产生影响，但还有很多其他因素必须考虑，因此我们正在与朱托利和蒂亚戈-莫塔共同努力打造一支强大的团队，也不排除引入具有突破性能力的新星”。对于新的发展方向，他强调找到工资帽解决方案的重要性，以提升整体竞争力。
Ska-navino 进一步讨论如何增加俱乐部预算的问题。“从基础设施、资产、品牌及商品销售来看，我发现情况非常积极。例如，在体育场方面，上赛季除了欧洲赛事外创下收入纪录，而今年则希望创造历史新高。这对我们来说是一个基本资产，其优秀接待水平让人期待未来更多改善球迷体验的方法。同时，不容忽视的是品牌推广及商品销售工作，”他说。
此外，“尤文图斯Creator Lab”项目被描述为真正意义上的数字内容创作实验室，每天制作社交媒体产品，包括原创系列。目前，该俱乐部全球粉丝数量已经逼近2亿，使其成为意大利社交平台上关注度最高的品牌，为赞助商提供更丰厚回报，并通过数字动态变现潜能。
Talking about the upcoming World Club Cup, Skana-vino remarked: “We see this as a great opportunity for both the club and players to gain experience and compete on a global stage. It’s an excellent chance for Juventus to achieve high visibility worldwide.” He also mentioned that while participating in such events brings revenue, they are actively engaging with other European clubs regarding negotiations.
"Regarding jersey sponsorships," he continued, "we have several ongoing talks and expect to finalize our shirt sponsor by the end of this season at the latest. Participating in prestigious tournaments like the World Club Cup adds extra value not just now but also due to its quadrennial nature."
Skanavino emphasized youth training's significance, stating: “Young talents require time and suitable environments to flourish fully. This is why we believe in our Next Gen project which provides competitive challenges within Juventus’ family without necessarily focusing solely on short-term needs.” He reiterated that investments should be viewed from long-term perspectives.
The discussion then turned toward women's football where Skanavino acknowledged it has been an existing program yet still considered nascent economically. “In Italy—and beyond—there is a lack of commercial development necessary for resources boosting women’s soccer,” he explained before expressing commitment towards continual investment given their team’s impressive performance this year.
Mentioning organizational structure last but equally important,Skanavino stated :“Juventus comprises around 500 employees across various contract types; reflecting significant organization supported well through modern facilities . Currently , there aren’t plans underway concerning major alterations since these infrastructures remain cutting-edge & professional including Vinovo Training Center."